For the Fall Winter 2017 season Barbour created a special collaboration with the company Brompton, foldable bikes made in London. The collection included Barbour & Brompton branded bikes and apparel.

In order to celebrate the collaboration, the two Milan based flagship stores, Barbour Store Milano and Barbour Junction Milan, organized an event. Fans of both brands met-up at the Barbour Store in Corso Genova for an afternoon tea.

At this point, everyone was provided with a Brompton bike to use for the evening and the group was off. The tour guides, also riding Brompton bikes, took the group on a guided tour all around the center of Milan, discovering aspects of the city that even Milan residents were surprised to see.

The tour ended at the Barbour Junction Milan with sandwiches and local craft beer.