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The opening of the first European Beams+ corner at the WP Store Milan, during the Women Fashion week, a great stage to introduce the world of WP and Beams+ to the international public.
These two companies that were founded on opposite sides of the globe and share the same culture, habits and customs through the fundamental element of RESEARCH are now collaborating for the first time through an exchange of their past experiences and present circumstances.
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In the SS 09 collection, Beams+ will be distributed in Italy via the opening of the first two European in-store corners in the WP Stores in Milan and in Florence.
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The alliance of exchange between WP Lavori in Corso and Beams, the result of careful research carried out in different continents, was created to perfectly unite the cultures of Italy and Japan - two cultures geographically distant yet close in their quest for quality and the out of the ordinary in their respective markets.