Woolrich Store reopens in Forte dei Marmi with a new Concept Store. In the historical setting of Forte dei Marmi, in central Piazza Marconi, WP reopens a Woolrich store with the new concept WOOLRICH GOODS, offering all the Woolrich brands and lines. Inspired by the traditions of the brand founded in 1830 in Pennsylvania, the new concept offers original decorative and cultural elements of the woollen mill, which is still operative in the small town of Woolrich, and aims to create a mood that accompanies the client through the entire shopping experience in the store. The wools, the tools, and the components of the weaving system all become part of the display space and the brand's story to tell. Other Woolrich Goods openings coming soon in London, Gothenburg and Seoul.