WP LAVORI IN CORSO

More than three decades ago WP Lavori in Corso established an aesthetic and business model that has not only brought them success but has also helped to define the way in which an entire generation think about clothing and design. Armed with the skill to anticipate future fashion trends, the revolutionary retail experience they strived to deliver was truly ahead of its time.

01WP catalogue, 1988

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WP Design and production office, Bologna, 2012

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Woolrich Roadtrip, Paolo Bernabini

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Tokihito Yoshida with his wife Michiko Fujiwara

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Illustration by Filippo Scozzari, Woolrich 1986

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Mark McNairy, Mess Hall, Galleria Lorenzelli, 2011

02WP advertising Campaign by Gaetano Liberatore, 1982

The highly skilled art of pulling together merchandise from all corners of the world, to form the notion of a clothing concept store was totally unheard. WP Lavori remains as vital and vibrant in 2018 as in 1982 the year of its birth. Even today, WP continues to offer something unique to their customer: a compass to guide in the search for authentic relevance and quality.

WP STORE

In September 1985, Bologna became the home of the FIRST EVER WP SHOP. Carefully curated to resemble a postwar American general store, the philosophy behind the idea was groundbreaking - to offer customers the VERY BEST PRODUCTS that were available, irrespective of their lifestyle or taste. With items expertly sourced from all corners of the world, WP created a retail concept store, which was the first of its kind.

03Detail of the showroom, Milano, 2012

WP DISTRIBUTES AND ACQUIRES THE BEST ORIGINAL BRANDS FROM ALL OVER THE WORLD ASSURING A PREMIUM INTERNATIONAL POSITIONING THROUGH DEDICATED SHOWROOMS AND RETAIL NETWORK

04A rare vintage chair with legs form the archive

Vintage fixtures and fittings were blended together with more modern furniture, to form an intrinsic part of the beautifully styled interiors, taking care to reference the past as well as ensuring items of a contemporary nature were also included. Crucially, the notion behind the store’s launch was much more relevant and intera ctive than the usual retail experience, giving people a platform for circulating ideas about quality product, as opposed to just buying clothes. WP Lavori in Corso positively cultivates this mentality, and over the past three decades, they have continued to share their passion for research and originality by opening WP stores across Italy.

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Woolrich Roadtrip, Tiina Itkonen

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Photo from Barbour archive

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Peter Blake, Daiki Suzuki, Woolrich Woolen Mills, 2009

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WP Offices, Bologna headquarter

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Woolrich John Rich & Bros., Pitti Immagine, 2008

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